TODAY, CUSTOMER ENGAGEMENT AND LOYALTY IS EARNED BY BRANDS THAT OFFER AUTHENTIC AND VALUABLE EXPERIENCES TO CUSTOMERS.
ENGAGEMENT REQUIRES ENERGETIC IDEAS THAT INSPIRE THE HEART, VALUES AND CULTURE OF YOUR AUDIENCE.
PGA Creative craft marketing and communications strategies to leverage the power of brand message, digital media and social networks.
- Research and explore our clients’ aspirations
- Study the market to understand our clients’ customers
- Understand our client’s product or service
- Assess the competitor landscape and market dynamics
- Define the target audience and understand what motivates them
- Create engagement by mapping the customer experience
- Establish a strategy that will connect with your audience
- Set ROI objectives and KPIs
- Develop relevant engaging content and media strategy that is tailored to communicate the message and the core value of our client’s brand
PGA Creative plan marketing strategies, ad campaigns and promotions then deploy these for our clients. We manage brand strategy and creativity to ensure smooth delivery with measurable ROI.
- Brand management
- Campaign planning & execution
- Brand values & brand positioning
- Value proposition & key messages
- Internal / external communications
- Website development
- Augmented Reality
- Social media activation & campaign integration
- Digital strategy for promotion
- Corporate identity & style guides
- Marketing collaterals, packaging design, point of sale design
- Image production including video & photography
- Digital and online
- Stakeholder interviews
- Competitor analysis / market research / audits
- Social listening
- Data analysis & reporting