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Branding & Communicatons, Market Strategy
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TODAY, CUSTOMER ENGAGEMENT AND LOYALTY IS EARNED BY BRANDS THAT OFFER AUTHENTIC AND VALUABLE EXPERIENCES TO CUSTOMERS.

ENGAGEMENT REQUIRES ENERGETIC IDEAS THAT INSPIRE THE HEART, VALUES AND CULTURE OF YOUR AUDIENCE.

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PGA Creative craft marketing and communications strategies to leverage the power of brand message, digital media and social networks.

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We understand our clients needs
  • Research and explore our clients’ aspirations
  • Study the market to understand our clients’ customers
  • Understand our client’s product or service
We drive process
  • Assess the competitor landscape and market dynamics
  • Define the target audience and understand what motivates them
  • Create engagement by mapping the customer experience
We set clear objectives
  • Establish a strategy that will connect with your audience
  • Set ROI objectives and KPIs
  • Develop relevant engaging content and media strategy that is tailored to communicate the message and the core value of our client’s brand

PGA Creative plan marketing strategies, ad campaigns and promotions then deploy these for our clients. We manage brand strategy and creativity to ensure smooth delivery with measurable ROI.

  • Brand management
  • Campaign planning & execution
  • Brand values & brand positioning
  • Value proposition & key messages
  • Internal / external communications
  • Website development
  • Augmented Reality
  • Social media activation & campaign integration
  • Digital strategy for promotion
  • Corporate identity & style guides
  • Marketing collaterals, packaging design, point of sale design
  • Image production including video & photography
  • Digital and online
  • Stakeholder interviews
  • Competitor analysis / market research / audits
  • Social listening
  • Data analysis & reporting

We work with clients across a wide range of business sectors including lifestyle / fashion brands and leading hotel brands right through to the financial services, real estate and the business services community.

Client Results
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Television Commercials

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ABC Cooking Studio

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adidas boost AR

Gishur website image

Gishur

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Animal Planet Pet Food

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Animal Planet Pet Food

Peter-Tasker-11

Peter Tasker

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Ultra Motor

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with casa

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BE Max

Together with our associated TVCM Directors, PGA Creative offer the highest quality direction and production work.

International work samples:

VW – Cricket Evolution

A passionate film that couples the evolution of cricket with Volkswagen’s technical innovation. This stylized film highlights the beauty and perfection of sports and technology.

  • Shot on Alexa and Phantom HD
  • Category: Sports, Cars

JOLIDON CLUB

A visual journey into the world of Jolidon lingerie. This film was shot with super model Loana Gihran featuring Jolidon’s new black label series.

  • Category: Beauty

MENTOS

Mentos Japan’s new campaign features Una Hito and her super hit “I Am So Juicy”. This TVCM was shot in Beverly Hills, Los Angeles.

Mentos stands for fun, creativity and personality and is a very successful product in Japan.

  • Category: Lifestyle, Food, FMCG

NIKE – Heroes

This film for Nike features apocalyptic American football in an abstract visual setup. The execution is driven by music and sound effects and shows spectacular sports action and stunts.

  • Category: Sports, Sports Products

GRUNDIG – Evolution

This corporate video shows the history and evolution of Grundig’s products. It underlines the long tradition of this great brand and communicates company values. Furthermore it shows the latest product innovations in photorealistic CGI animation. The aim of this film was to create a technical film with a human touch.

  • CGI, Consumer Electronics, Corporate Video

ZARA – Catwalk

Zara is a leading fashion brand. The power of simplicity is one of Zara’s key strategies. This film is based on storytelling and great art direction. An upscale fashion show transforms into an amazing event. It clearly shows ZARA’s products are special and ZARA customers are special. They are people with charisma and they a proud of this brand.

Like in every fashion related advertising media the image of the brand depends on great visuals, perfectly executed in this work sample.

  • Fashion, Lifestyle

ABC Cooking Studio

www.abc-cooking.co.jp

ABC Cooking Studio invited our team to shoot a commercial to promote their cooking school.

PGA Creative provided:

  • Creative Direction
  • Concept and Story Boards
  • Pre-production, Production, Post-production

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adidas boost AR augmented reality running shoe  application Development adidas boost AR augmented reality running shoe  application Development adidas boost AR augmented reality running shoe  application Development adidas boost AR augmented reality running shoe  application Development adidas boost AR augmented reality running shoe  application Development adidas boost AR augmented reality running shoe  application Development adidas boost AR augmented reality running shoe  application Development

adidas boost AR

adidas.jp/running/boost

boost – a running revolution.

In February 2013, adidas global launched ‘boost’, adidas’ revolutionary running shoe.

adidas Japan understood the opportunity to use the power of augmented reality to create consumer engagement and social sharing opportunities as a part of their integrated campaign.

PGA Creative provided:

  • adidas AR Campaign Strategy
  • adidas AR App Creative Direction
  • adidas AR App Production Management
  • In-store Promotion Collaterals
  • In-Store Promotion AR Experience
  • adidas boost AR Viral Movie, Concept and Production
  • ROI Analysis and Reporting
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Gishur E-commerce site

www.gishur.net

PGA Creative provided:

  • Wireframe and usability development
  • Creative direction and brand consulting
  • Graphic design and layout
  • Coding and development for e-commerce site integration
  • Integration into GMO

Animal Planet Pet Food TV CM

http://www.purape.jp/

Animal Planet Pet Food commissioned PGA Creative to produce a series of ‘testimonial style’ TV Commercials to promote their pet food products. Four winners and their pets were selected from an Animal Planet Pet Food online competition and cast for the commercials. The commercials aired in Japan on Discovery Channel Networks and Fox TV.

PGA Creative provided:

  • Creative Direction
  • Concept and Story Boards
  • Copywriting
  • Pre-production, Production, Post-production
Animal Planet Social Listening

Animal Planet Pet Food Social Listening Reporting

http://www.purape.jp/

PGA Creative provided social listening services to Animal Planet Pet Food to track the success and reaction from viewers and participants of the Animal Planet Pet Food digital promotion campaign. We conducted this service over a 3 month period to provide our client with qualitative research in the form of key consumer insights from multiple sources of social media.

PGA Creative provided:

  • Social Listening Report
  • User Experience Map
  • Web Contents Produce

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Peter Tasker Brand Development

www.petertasker.asia

“Peter Tasker, the source of financial, business, and cultural information on Asia” A series of interviews established Peter’s aspirations and also gave us a clear feeling for Peter “the personality”. PGA Creative then set about crafting his identity and the development of his homepage.

PGA Creative provided:

  • Client orientation workshop
  • Brand strategy development
  • Design direction
  • Web design & site development
  • Key image creation

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Ultra Motor and A2B Brand Development

Ultra Motor’s vision is to provide people with a new choice about how they get from A to B. Ultra Motor products help to reduce CO2 emissions and provide solutions to many of the challenges we face in our daily commute. PGA Creative worked with Ultra Motor during the formative years of this innovative British start-up company prior to its recent purchase and re-branding by Hero Eco.

PGA Creative provided:

  • Establishment of brand positioning & core values
  • Design & authorship of the Ultra Motor corporate identity and company guidelines
  • Ultra Motor “A2B” product naming
  • A2B brand identity and product line planning
  • Creation of product collaterals, packaging, user manuals and point-of-sale materials
  • Company web site development & project management (first generation site not currently online)
  • Company trade events and sales promotions; concept & planning, design & project management
  • Product marketing

with casa

with-casa.jp
with-casa.jp/film

with casa online magazine invited our team to shoot a short editorial film about Japanese packaging company, Craftsman’s Art and Pride. Our team traveled to the manufacturer and worked with the management and staff to create a this movie.

PGA Creative provided:

  • Creative Direction
  • Concept and Story Boards
  • Pre-production, Production, Post-production (including CG)

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BE Max

www.be-max.info

Medi Cube Co.,Ltd. makers of BE-MAX supplements invited our team to shoot a commercial to promote their products online and at trade events.

PGA Creative provided:

  • Creative Direction
  • Concept and Story Boards
  • Pre-production, Production, Post-production (including CG)
Contact us Access information

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PGA Creative
Project Group Asia Ltd.
Meg Building 2F,
3-42-15 Jingumae,
Shibuya-ku,
Tokyo, JAPAN 150-0001

T. +81 (0) 3 6314 6175
M. +81 (0) 80 4209 3330

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